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When it comes to television advertising you should keep your demographic and your audience reach in mind. The top 10 most viewed shows in Southwest Florida from July 26-Aug. 1 were:

1. America’s Got Talent, WBBH, Wednesday, 9-10 p.m.
2. 60 Minutes, WINK, Sunday, 7-8 p.m.
3. The Mentalist, WINK, Thursday, 10-11 p.m.
4. America’s Got Talent, WBBH, Tuesday, 9-11 p.m.
5. NCIS, WINK, Tuesday, 8-9 p.m.
6. Minute to Win It, WBBH, Wednesday, 8-9 p.m.
7. Two and a Half Men, WINK, Monday, 9-9:30 p.m.
8. Big Brother, WINK, Wednesday, 8-9 p.m.
9. Big Brother, WINK, Thursday, 8-9 p.m.
10. How I Met Your Mother, WINK, Monday, 8-8:30 p.m.

Think about this when scheduling television advertising and take advantage of popular programming’s captured audience to promote your product or services.

Technology changes things rapidly. The moment a new tech tool comes along it’s almost instantly made obsolete by a better one taking its place. With this innovation comes the opportunity for do-it-yourselfers to publish, print and post without the technical support of a professional marketing team. However, the technology doesn’t guarantee results. So, yes, you can do it yourself. The question is… Should you?

One thing technology doesn’t come with is a marketing degree, never mind the experience necessary to strategically use new technology to a company’s advantage.

Yes, you can start a blog, but do you really need a blog? Do you know what to put in your blog? Do you have time to maintain a blog?

Yes, you can maintain your Facebook page, but do you know how the page’s capabilities changed since yesterday? Do you know how to use it to enhance search engine optimization? Do you know when to use it for sales and when not to?

Yes, you can build your own website, but do you wonder why your website comes up on page 1,002 when you Google your company’s name? Do you know who is visiting and why? Do you know how long they are staying and why they left? Do you know how easy it is for a competitor to copy it?

Yes, you can purchase your own advertising, but do you know how much you could save if a professional media buyer negotiated the price for you? Do you know how to manage the design process and get the ad to the publication on time? Do you know if the ad will work because it has the right headline, graphics and call to action?

These are just a few of the questions do-it-yourselfers should ask, and Priority Marketing has the answers. With more than 25 years of experience in providing top-notch advertising, marketing and public relations services, one of the benefits we offer clients is the knowledge and understanding necessary to achieve results. We apply this hard-earned expertise each and every day, staying on top of new technologies, opportunities and trends through hands-on work, industry publications, networking and seminars.

We also have established relationships with vendors, advertising reps and the media, personal connections that open doors to better results and cost savings for clients. We know what questions to ask every step of the way, what details to pay attention to and when to step back and look at the big picture.

While following new technology and innovations is vitally important, the advantages of having Priority Marketing on your side will never become obsolete.

Do you have a do-it-yourself marketing experience to share? We hope it was successful, but if it wasn’t, we can help turn it around for you. Call us today, 239-267-2638.