Lessons learned from today’s Southwest Florida FPRA media breakfast
Several of us from the PM team just returned from the Florida Public Relations Association Southwest Florida Chapter’s media breakfast. The expertly staged “production” featured a “cast” of local media players including Mei-Mei Chan, president and publisher for The News-Press Media Group; David Sendler, editor-in-chief for Gulfshore Life; Osvaldo Padilla, managing editor for Florida Weekly; Matthew Bernaldo, interactive assistant news director for Waterman Broadcasting; Jean Gruss, editor for the Lee and Collier region of the Gulf Coast Business Review; and Amy Tardiff, station manager and news director for WGCU-FM Public Radio.
Chan played the starring role in this morning’s production, sharing her personal and professional journey. She provided FPRA members and guests with her insight into the effect that new media is having on traditional media and the unique challenge that newspapers are facing and how The News-Press has evolved to meet the changing landscape of mass media.
Following Chan’s keynote performance, the production’s other media professionals introduced themselves, shared insights into their current media climate, offered advice to public relations professionals, and responded to questions.
Many of the key points shared today by the media experts mirror the counsel we provide our clients. This includes the importance of keeping your website updated with fresh, accurate content. In addition, several of the panelists cautioned the audience on “overselling” a client’s services and products on social media sites. This is one of the many reasons why at Priority Marketing, our team creates a social media content plan and schedule for our clients, so that our approach is strategic rather than “overkill” for the benefit of not only the media, but the entire target audience.
While a number of PM team members have worked in the media, it is always refreshing to hear from our media colleagues and to better understand their current business climate. Not to mention that as “supporting cast characters” in public relations, we welcome the opportunity to grow and foster mutually beneficial relationships with the shared goal of producing a good story! For more information on the media relations and social media services we provide, visit http://www.prioritymarketing.com/ or call 239-267-2638.
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