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Publicity is an important component of any integrated public relations and marketing plan and a cost-effective way to reach your target audience with key messages. Publicity is defined as the use of the media to tell positive stories about your company or products. This is usually accomplished by cultivating relationships with reporters, editors and producers. We at Priority Marketing work hard every day to build strong relationships with the media and to place our clients in the limelight.

 

Benefits:  Publicity is different from advertising. Advertising can be purchased and is a controlled method of placing messages in the media. Publicity is not for sale, and there is little control over the message. So what is so great about publicity?

·         Cost Effective: Publicity is cost-effective. Because the media dose not charge for news coverage, this helps to stretch your marketing budget and reinforce the message in your advertising efforts.

·         Longevity: Publicity has greater longevity than advertising. An article about your business will be remembered far longer than an ad.

·         Reach: Publicity reaches a wide audience. Sometimes, your story might even be picked up by the national media, spreading the word about your business all over the country.

·         Credibility: While advertising increases name recognition, publicity increases credibility. Readers feel that if an objective reporter features your company, you must be doing something worthwhile.

 

Here’s how we can help you:

·      Press Release Copywriting

·      Press Release Media Distribution

·      Media Spokesperson Training

·      Media Pitching

·      Crisis Communications

·      Op-ed Articles

·      Letters to the Editor

·      Public Service Announcements

·      Press Clipping Services

·      Media Kits

Contact us today to find out more about our public relations services at 239-267-2638 or info@prioritymarketing.com.

 

 

 

 

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