If you just jumped out of your chair to grab your year-end file, please take a moment to add “Marketing and PR Budget Development” to the to-do list. We strongly encourage you to create your marketing and public relations budget for 2010 now. Here’s why:

• Save Money – Time is your ally when negotiating a media buy or other major purchases associated with marketing and public relations, and with your budget in hand, Priority Marketing can help leverage your resources so you get the most bang for your buck.
• Strategic Planning – There are many ways to boost your business with full-service marketing and public relations, and we can create and implement your entire marketing and public relations program. However, your budget is one piece of the pie we must have from you to begin realistic strategic planning.
• Creative Planning – Just as it takes time for business planning and strategic thinking, the creative tools needed to grab your audiences’ attention take time to create. By getting a jump start on your budget, you’re building in more time for creative excellence down the road.
• Event Season – It’s no secret most Southwest Florida events are designed to attract snowbirds as well as year-round residents, and that’s why there are so many events taking place between New Year’s Day and Easter. It’s time to decide if your plans for the year include an event. We may need to secure a location, staff and other resources as soon as possible.
• Media Mindset – Just like the rest of us, editors and reporters are setting their goals for the New Year, and we want you to be on their radar screen as they develop story ideas for 2010. Expertly timed media events and pitches can result in valuable exposure for your business.
  

Successful programs rely on careful planning. The sooner we have your marketing and public relations budget, the more time we have to devote to your programs. We can best serve your needs throughout the year by beginning now with well-thought-out strategies, expertly negotiated media buys and carefully honed creative work.

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