Get personal with your marketing

Slick ads with clever headlines, a website with state-of-the-art features, a billboard that stops traffic … This is what marketing agencies are known for producing, and we’ve created our fair share, but that’s not all there is to marketing today.

One thing that sets Priority Marketing apart from the typical ad agency is our ability to create unique personalized solutions for reaching your target market. Not only is our service to you more personal, but we are finding a more personal approach to marketing your business can yield amazing results.

Take social media as an example. Facebook and Twitter provide the perfect opportunity to reach your audience in an instant, but what you have to say better be relevant, and your social media voice should be conversational. Your posts should sound more like a text message to a friend than the headline of an ad, while still promoting your services or products. This may sound easy enough, until you sit down to your computer and try to do it. It takes planning and a lot of thought to deliver the right message in the right way, striking a chord with followers time after time.

As professionals, that’s where we come in. We help you create a brand and a plan for promoting it. We give your company a voice with an authentic feel that leaves prospective customers feeling like they know you, the person or people behind the brand. This is particularly important for service companies such as doctors, lawyers and financial planners, but more and more people are looking for a personal connection with retail business as well.

People are more likely to buy from a company that resonates with them on a personal level, and it starts with your marketing.

Do you have a social media strategy for your business?

Posted January 3rd, 2011 by Priority Marketing and filed in Blogging, Social Media

Creating a successful social media strategy for your business focuses on engagement with your readers and or followers. Connecting with the right people at the right place is far more important than connecting with everyone in a social network. Understanding why people follow your business is crucial in developing a meaningful and successful social media strategy.

Develop a content strategy that will engage your readers

Your social media account profiles say who you are and why people should connect with you and your business. The business page for your company can become the recognized brand and its own promotional form of marketing. Engage in conversations with your followers: Find out what they like to talk about, by viewing their comments, posts and status updates. Then, if possible, craft your posts and responses to address your fans and followers interests and views.

Learn the language of your audience

Social media is designed to be just that, “Social.” Be sure to use phrases that your audience can relate to and understand. Speak in a casual manner with information that is relevant to your business and your customers. Developing a keyword analysis is a good start to build a list of phrases or keywords you think your audience uses to find products or services similar to what your business offers.

What audience are you trying to reach?

Your audience can depend on their age, gender, interests and motivations. Decide which social media site is appropriate for your business, services, products and overall message. For example, http://www.linkedin.com/ is an excellent site for business-to-business marketing, while http://www.facebook.com/ works great for retail companies. Post informative content that initiates conversations and engagement. The posts should excite your readers while giving people a reason to follow your business page or read your blog.      

Measure the results

One of the major benefits of online advertising and social media is the ability you have for tracking the communication efforts. It is very important to measure the impact and results of your social media efforts by monitoring how many comments, retweets, followers, Likes and mentions your business receives in response to your social media messaging. Other tools such as link tracking and reporting, analytic software, sentiment reporting and #hashtags also provide great resources for evaluation of your social media marketing program.

For more tips on the power of social media, contact us at Priority Marketing , where we implement social media marketing plans for a variety of business and organizations each day.

Lunch, Learn and Laugh: Blogging 101

Posted September 3rd, 2010 by Priority Marketing and filed in Blogging, Hot Tips, Learn and Laugh, Social Media, Texas Marketing Forum

Yesterday, the Priority Marketing team enjoyed some great food, shared a few laughs and learned some valuable tips at our team Lunch, Learn and Laugh: Blogging 101. Our own blog experts Krista Cartee and Kim Geary led the other departments through an interactive learning session about blogging. Below are a few highlights from the presentation. We thought this might benefit your team as much as it did ours!

What is a Blog?
A blog is a type of website that functions as an online journal for an individual or business.  Blogs usually focus on a particular topic. A blog is where people with shared interests can discuss a certain subject.

Why not just use a website?

  • Blogs allow for content to be easily updated more frequently without the assistance of a web programmer
  • Often allows for people to comment on posts to encourage conversation
  • Typically written in first person, making it a more causal and personal form of communication.

Who is blogging?
Anyone can be a blogger, have a blog or comment on a blog. Blogs can be used for any industry, and position the blogger as an expert in his or her field.

Potential customers, media reporters, other bloggers, vendors, other industry professionals are all reading blogs. Mainstream media use blogs to identify expert sources for stories and, in many cases, bloggers are seen as the new reporter. PR professionals pitch stories to influential bloggers just as they do to mainstream media reporters.

How do people find blogs?
Most people who find blogs aren’t necessarily looking for them. Blogs tend to rank higher when people are searching for information on a certain topic.

  • Search engines find blogs because they meet the search engine index requirements (they are search engine friendly):
    • The site is frequently updated
    • The content on the site matches the search terms
    • There is a lot of content that is keyword rich
    • More outbound links on the site

There are also blog directory tools such as Technorati and Alltop which are helpful in searching for blogs by topic.

Why should a business build a blog?

  • You are creating your own news focused on the desired message, instead of relying on traditional media or other communicators (other bloggers, upset customers, etc.) to set perceptions of your company or product
  • Builds your brand through key messaging and imagery
  • Search Engine Optimization – creates outbound links to your website and with keywords and frequent updating, the blog has a higher chance of getting in front of your target audience than a static website.

We would love to hear suggestions on what you would like to see more of on our blog. Send us a question, or an idea for a post. We love the feedback!

What is Blogging?

Posted June 17th, 2008 by Lu and filed in Blogging

Here’s quick video to explain what Blogging is all about.