Priority Marketing wins two Telly Awards

PM LOGO_color_rgbPriority Marketing, the area’s largest full-service marketing, advertising, public relations and web development company, has been awarded two Telly Awards for its creative work on two local fundraising campaigns. Priority Marketing earned two bronze Telly Awards: one in the category of “Commercial – Local TV & Local Cable – Campaign – Not for Profit” for the Golisano Children’s Hospital “Be a Hero” Campaign, and one in the category of “Film/Video – Non-Broadcast Productions – Fund Raising” for the Avow Promise Campaign Video.

For the Golisano Children’s Hospital television campaign, Priority Marketing produced commercials to encourage the general public throughout Southwest Florida to “give what they can” to help build the new Golisano Children’s Hospital and position donors as heroes who help the hospital “save the day for kids when they need it most.”

The Avow Promise Campaign Video promotes “Promise 2 Give,” a $15 million fundraising campaign to expand its facilities for children and adults in Southwest Florida. The video features testimonials from volunteers, staff and families who describe the need for a new home for the patient and bereavement care teams, as well as a new outpatient palliative care clinic, the area’s first.

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions and web commercials, videos and films. The Telly Awards is a national and international competition and receives over 12,000 entries annually from all 50 states and many foreign countries.

Established in 1992, Priority Marketing is a full-service marketing, advertising, public relations and web development firm. The company is located at 8200 College Pkwy., Suite 201 in Fort Myers. For more information, call 239-267-2638 or visit www.prioritymarketing.com. Also, follow Priority Marketing online at twitter.com/prioritymktg or on Facebook. For recent news and marketing insights, visit the blog: www.SouthwestFloridaMarketingForum.com.

5 Ways to Use Cross Promotion

Marketing doesn’t have to be an “every man for himself” proposition. In fact, there are many advantages to partnering with another business for cross promotion. Cross promotion can save you and your partner marketing dollars, it can result in an opportunity to reach a whole new audience, and it can often create “buzz” if it is done in a creative and unexpected way.

The key to cross-promotion is finding a willing partner who will find the idea mutually beneficial. What other businesses serve your target market? What opportunities exist with vendors and business partners? Could the charitable organizations you support also be a good fit for cross promotion?

Once you identify some potential partners, here are five cross promotion ideas to get your juices flowing. For additional insights, customized to your business’s needs, contact us!

1. Social Media – This one is simple first step and may just require a little coordination once you establish a partnership. Agree to plug your partner on Facebook and/or Twitter and ask that they do the same, either for a one-time promotion or on an on-going basis. It’s important to make sure you are on the same page here and probably best to approve each other’s comments prior to posting.

2. Special Events – Throw an event together, or give your partner sponsorship credit in exchange for their support in marketing your special event. Be clear about what you would like them to do (i.e. pass out flyers, provide a guest list, etc.) and give them an outline of sponsorship benefits (recognition at the event, logo in printed materials, etc.)

3. Contests & Giveaways – Get creative and create a contest or giveaway program that will appeal to the target market shared by both your business and your partner’s. This tactic has the potential to create a lot of “buzz” with your customers, and possibly media attention.

4. Give Back – Partner with another business or businesses to raise money for your favorite charity. Perhaps you can each agree to donate a portion of your sales to the same charity if customers purchase during a specified period of time, or give customers a discount coupon redeemable at multiple businesses in exchange for a donation.

5. Ad Space/Promotional Items – Share advertising dollars by creating an ad that promotes two or more businesses together or have multiple business logos placed on promotional items. This is a good tactic to consider in conjunction with a bigger cross promotional program such as a giveaway, special event or charitable giving program.

For optimum results, consult your marketing firm about developing a customized program for cross promotion. We may even be able to recommend a partner business and help you present your ideas and opportunities to achieve buy-in.

Top 10 Shows in Southwest Florida Aug. 30- Sept. 5, 2010

Posted September 20th, 2010 by Priority Marketing and filed in Advertising, Southwest Florida TV Viewership, Television Advertising

Below is an overview of the most watched shows in Southwest Florida for the week of Aug. 30-Sept. 5:

1. 60 Minutes, WINK, Sunday, 7-8 p.m.
2. NCIS LA, WINK, Tuesday, 9:15-10:15 p.m.
3. NCIS, WINK, Tuesday, 8:15-9:15 p.m.
4. America’s Got Talent, WBBH, Wednesday, 9-10 p.m.
5. NBC News Special Report, WBBH, Tuesday, 8:00 p.m.-8:15 p.m.
6. The Mentalist, WINK, Thursday, 10-11 p.m.
7. Two and a Half Men, WINK, Monday, 9:00 p.m.- 9:30 p.m. 
8. Big Brother, WINK, Thursday, 8-9 p.m.
9. Minute to Win It, WBBH, Tuesday, 8:15-9 p.m.
10. America’s Got Talent, WBBH, Tuesday, 9-11 p.m.
This is good information to consider when scheduling your next television ad campaign.

Top 10 most viewed shows in Southwest Florida July 26-Aug. 1

Posted August 6th, 2010 by Priority Marketing and filed in Advertising, Hot Tips, Television Advertising

When it comes to television advertising you should keep your demographic and your audience reach in mind. The top 10 most viewed shows in Southwest Florida from July 26-Aug. 1 were:

1. America’s Got Talent, WBBH, Wednesday, 9-10 p.m.
2. 60 Minutes, WINK, Sunday, 7-8 p.m.
3. The Mentalist, WINK, Thursday, 10-11 p.m.
4. America’s Got Talent, WBBH, Tuesday, 9-11 p.m.
5. NCIS, WINK, Tuesday, 8-9 p.m.
6. Minute to Win It, WBBH, Wednesday, 8-9 p.m.
7. Two and a Half Men, WINK, Monday, 9-9:30 p.m.
8. Big Brother, WINK, Wednesday, 8-9 p.m.
9. Big Brother, WINK, Thursday, 8-9 p.m.
10. How I Met Your Mother, WINK, Monday, 8-8:30 p.m.

Think about this when scheduling television advertising and take advantage of popular programming’s captured audience to promote your product or services.